Built and mentored an in-house creative team while improving design workflows to manage high-volume briefs with precision and consistency. Partnered with cross-functional teams to ensure creative output was visually distinctive and strategically aligned, positioning the design team as a key driver of business growth.
Led the creative direction and execution of a brand transformation, developing a new visual identity system. Designed and implemented a brand architecture and framework that unified the company’s portfolio, ensuring cohesion across digital platforms, packaging, retail environments, signage, merchandise, and marketing collateral.