top of page

Profile

I’m a creative leader and brand strategist with more than 20 years of experience shaping ideas into meaningful visual stories. I’ve led in-house teams, guided rebrands, and brought campaigns to life across digital, print, and retail with a focus on clarity, craft, and connection.

​

I thrive where creativity meets strategy. Whether developing a new identity, directing a shoot, or mentoring designers, I approach every project with equal parts vision and precision. My goal is to create design that looks beautiful, works seamlessly, and connects with people on a genuine level.

​

I’ve worked across lifestyle, healthcare, corporate and not-for-profit sectors, helping brands grow, evolve, and express who they are with confidence. What drives me most is building teams that feel inspired to create their best work and watching ideas transform into something real and lasting.

Experience

I’ve had the privilege of leading design and branding for companies at pivotal moments of change - transforming brands, redefining architecture, creating new visual identities, and campaign systems across every customer touchpoint. I build and mentor in-house creative team, streamline processes, and shape a cohesive design culture that lifts both creative quality and commercial results.

​

I direct large-scale event branding and campaign creative across digital, retail, and print, and collaborat on photo direction and styling to bring a brand’s true aesthetic to life. I partner with brands to reposition their identities, create distinctive campaigns, and elevate their customer experience through design and storytelling.

Skills

I bring a blend of strategic thinking and design intuition - understanding what drives engagement, how visual systems perform across platforms, and how to translate a brand’s voice into a consistent, compelling experience.

​

  • Creative Direction

  • Brand Strategy & Identity Systems

  • Campaign Concepting

  • Art Direction & Shoot Production

  • Packaging & Print Design

  • Digital, Social & Retail Experience Design

  • Web design and HTML

  • Cross-Functional Collaboration

  • Workflow Management

  • Team Development & Mentoring

bottom of page